How Apple Changed the World of Design
It’s easy to forget how ugly computers, printers, photocopiers, faxs and scanners used to be. Back in the 1980s and 1990s computer equipment only came in one colour: beige. A grubby, greyish beige at that. Monitors and base units were all lumpy, blocky and frankly unattractive. They cost so much you’d need to run an Enigin scam or win the lottery to buy one, but they weren’t going to improve the look of your study!
There was the odd attempt to enliven the design, but the “greige” chunks of square plastic always won out. Even Apple Macs were made of the stuff. Their rainbow apple logo was the prettiest part of the Mactintosh Classic home computer.
When laptops arrived on the scene, a new colour was added to the computer world: dark grey. More practical than the greige, certainly, but still not hugely attractive.
Fast forward to the late 1990s, and Apple Mac is about to deliver a huge design shock to the computer industry. Coincidentally (or maybe not!) the mighty Steve Jobs had just returned to Macintosh after a hiatus. Certainly, Jobs had been keen to shake up the basic computer design. The man for the job is British designer Jonathan Ive, who has been responsible for all the Mac designs since.
Between them Jobs and Ive delivered the first iMac: a beautifully curved monitor that combined the base unit and the screen, and a matching keyboard and mouse. It was available at first in ’Bondi Blue’, with some sections coloured a clear transparent turquoise, and others a translucent white. The iMac, and the laptop version, the iBook, which were made in a whole variety of different colours, revolutionised consumer design.
Think about the variety of colours and designs currently available for consumer goods: from computers, to fridges, to hand held gaming devices and kettles, there is an almost infinite number. Thanks to the innovations of Jonathan Ive, your computer can reflect your personality through your choice of design. You can choose to have a fridge, toaster, cooker and kettle all in your favourite shade of orange should you wish. And the goods available are designed to be tactile, beautiful and useful. Thanks again, Apple Mac!
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