Ever since the BBC reported on Apple’s iCloud service back in May, naysayers began to speculate on whether it would rival similar storage services like the ones provided by Dropbox. Apple enthusiasts needn’t have worried though as since the launch of the iCloud, the service has been warmly reviewed. iCloud is quick to access and very user friendly. As ease of use has always been Apple’s point of difference, it’s comforting to see that the critics have been proven wrong.
With the iPhone and iPad now mainstays in the Smartphone and Tablet markets, the iCloud allows all Apple users to finally silence the detractors. It seems everyone likes to have a pop at Apple every now and then. Just like it is fashionable to hate Manchester United so too is it fashionable to hate Apple. The iCloud has been pored over, tested, scanned, then re-tested and so far the worst critics have to say about it is that it doesn’t stream music in the way people were hoping.
Whilst it’s true that you cannot stream music directly onto any of your devices – you have to download the music separately to iTunes – iCloud does sync up all your music across how ever many devices you have. Google and Amazon breathed a sigh of relief at this news. The good thing is that most of your music doesn’t require storing: iCloud will recognise it and give you access to the iTunes version. This saves you the hassle of storing it yourself. Critics have pointed out that this is not the flexibility that users want and that Apple should provide. However as neither Google nor Amazon offer the flexibility that critics talk about it is frustrating to see Apple being singled out as the naughty one.
iCloud does more right then it does wrong. Able to hold all of your applications, iTunes music and other content, it also updates your calendars and contacts across all devices which is extremely useful. There is no management or synching required. However as always with Apple, when using the service abroad you will need to take into account the internet charges that could come into play. A standard Apple roaming fee can be avoided by changing your sim card when travelling. You only need get an adaptor for the iPhone 4 to ensure any sim is compatible and there is a brilliant roaming service available from other companies like abroadband. On this point it must be conceded that Apple has a way to go before offering their customers the best prices.
iCloud marks Apple’s investment in cloud based data storage and where Apple go, others will follow.
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