Apple – beginning of an end?
The first time I ever saw an Apple laptop, I was completely swept off my feet. It looked beautiful with its sleek body and excellent display. The keypads felt just right and well, I just wanted one right then and there, the high price not withstanding!
Since then, the company has consistently launched one successful product after another. All are eagerly lapped up to an ever-increasing base of Apple converts. In fact all their products somehow seem to hit the sweet spot. Good for them, I say.
Recently, I was searching for some info on R4 3DS and came across a video of a two year old happily using an iPad effortlessly. His proud father even commented on how it was helping to improve the child’s hand-eye coordination within a short period. It seems that iPads and Macs are fast becoming a natural fit for a whole lot of toddlers, teens and youth. Apple’s brainwash tactics seems to work like a charm – well embedded in a child from the time A stands for Apple. And there are many, many such clips. Forget plastic giraffes and lions, enjoying a swing, cycling, scraping a knee and playing with other children – basic interaction that develops our key skills. Here come the iPad toddlers. New generations of gadget glued people seem to be in the making. Excellent with hand-eye coordination – but no social skills!
Don’t get me wrong; I’m all for Apple. But I think there is something very wrong when toddlers are shown as experts with products meant for adults. For heavens'sake, they have all their lives ahead to do this. Now unconsciously, parents feel duty bound to keep up with the Jones. Perhaps even take a loan to buy an Apple for their toddler – just imagine their sense of failure if their toddler is unable to chat on Facebook!
Lack of creativity or desperate creativity? Or even worse, is the Apple marking the end of innocence – the second time around?
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