Google Gets Ready to Battle Groupon with Google Offers
Everyone knows what Google is, but not everyone is aware of Groupon, which is an internet site offering a special deal each day. Launched in November 2008, it has already registered 35 million users in the US, Canada and the UK, as well as in mainland Europe, South America and Asia who are sent details of the special offer in their geographical area via e-mail.
There is a history between these two companies. Google offered to purchase Groupon for $6 billion not so long ago, in an attempt to boost its advertising sector. This offer was rejected and Groupon is now going ahead with an IPO valued at $15 billion.
As a riposte, Google is now launching a test of its own special deal version, to be called Google Offers. The entire service is much like that of Groupon. Once they have received the e-mail informing them of the promotion for that day, they have 24 hours in which to take up the offer. Thereafter, The Google Offer pops up on the screen – at present it is an Indian meal at $10 instead of $20. Google Checkout will power Google Offer, together with Google Buzz, Google Reader, Facebook, Twitter and an option to share e-mails. Google is at present working very hard to get small businesses to participate in the Google Offers deals.
It seems that the finances of this new venture will be worked so that Google will pay the participating businesses 80% of their share three days after their deal is offered. Thereafter, Google will pay the 20% remainder (after deduction of refunds) after 60 days.
With its worldwide reach and advertising power, it is hard to envision that this new Google offering will not succeed.
So I guess we will watch what actually happens in the future while we dabble with our IT support London.
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