Apple continues to impress and astound both the business community and individual consumers. The reason for their success is their ability to be more innovative than their competitors.

Here is a list (albeit a short one) of the reasons why Apple has continued to be innovative, according to leading businesses around the world who look in awe at Apple’s ability:

1. Apple has always had the ability to create a demand for a product that was previously unheard of. Take, for example, the original success of the iPod and iTunes. Previously, consumers would listen to music either on a CD or the radio. The invention of the iPod and iTunes allowed consumers to listen to music without the required bulk of CDs. Music could easily be stored on a computer without a need for a CD cabinet.

2. Apple has the ability to dominate in every sector they choose to enter, whether that be in home computers (the Mac), music (iPod, iTunes) or mobile phones (iPhone). They enter a sector and instantly they control it.

3. The key to innovation is the willingness and desire to be different. Every product they ship sells instantly. Apple is not afraid to try something unheard of before. This courage is now synonymous with Apple.

4. They lead the way, and never follow. While Apple continue to release new and innovative products, their number one competitor Microsoft, are forced to follow. This leadership is one of the reasons for Apple’s success.

5. While Microsoft continues to target the business market, Apple aims their technology towards the consumer, which is a much larger market.

6. Apple struggled greatly in the mid nineties, but they found a renewed success as a result of this innovation. They chose to redefine themselves as opposed to following the leader at the time (Microsoft). Since their success lies within innovative thought, they will continue to dominate for the same reason.

It is evident that if Apple continues at this pace with its innovation it is more than likely to be one of, if not the most, successful and innovative companies ever.

Weird thing, I was talking with my brother last night and he says that in the economic downturn lots of companies are turning towards team building event london to stimulate the employees. I am a little put off by how I feel about this, I mean it’s a nice thought but it is never going to encourage people as much as a nice big bonus is it?